Brand Revamp & Campaign Collateral

When Pendry introduced an updated global brand identity, I helped guide the residential marketing work through the transition. As the art director closest to the account, I applied the new visual language, color hierarchy, and overall tone across campaign pieces, direct mail, eblasts, signage, banners, and floorplan materials. I also redrew architectural plans into clearer marketing floorplans and managed outside rendering support to carry those plans through final presentation.